Business The Power of Small Influencers in Reaching Younger Generations Rachid Achaoui Introduction: Influencer Marketing and Younger Audiences Influencer marketing has emerged as one of the most efficient ways of a brand that...
Business Why Most Leaders Fail at Digital Ethics (And How to Win) Rachid Achaoui Majority of leaders believe that technology is the solution. It's not. Technology in the absence of ethics is a mere waste of money wai...
Business Reputation Is the Real Growth Engine: Corporate Reputation as a B2B Growth Driver in 2026 Rachid Achaoui Corporate reputation has ceased to be a background factor in B2B business , but it has become a determinant of growth in 2026. The customer...
Branding Culture by Design: Building a Brand That Connects at Scale Rachid Achaoui The modern consumer driven world has no longer made brand building a mere provision of a great service or product. Customers demand more, t...
Business Prime Poaching Ground: Cybersecurity Talent in the Age of AI Rachid Achaoui The New Reality of Cybersecurity Hiring It is a paradox in the international employment sector because of mass layoffs, a freeze in the hir...
Business Why Enterprise Software Projects Fail Without Communication Leadership Rachid Achaoui The implementations of enterprise software do not succeed due to the complexity involved in them. It is not due to bad technology or lack o...
Business Enhancing Support Efficiency Using Salesforce Omni-Channel Rachid Achaoui In the digital-first world, the customer desires to find fast, personalized, and smooth service over various communication platforms- email,...
Featured 73% of Companies Exposed by AI Risks: Is Your Strategy Strong Enough? Rachid Achaoui The Rising Tide of AI Security Incidents Last year, 73% percent of businesses reported one or more security incidents related to AI with a...
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