Customer reviews are a very important part of any business.
They let you show how credible and trustworthy your brand is so that your future customers can make smart choices about what to buy from you.
But how do you use recommendations in a way that will help your business?
The answer is to make the material with customer feedback that gets people interested and gets them to buy.
In this blog post, I'll talk about seven creative types of content that you can use to tell more interesting stories and improve your brand's sales and leads. Let's get started!
Here are the best ways to use recommendations from your audience to help grow your business.
1. Videos for Branding
From how much we scroll through social media stories and video posts, it's clear that video content is one of the most powerful and visually interesting types of content out there. Here is a good example of a movie review from a satisfied customer.There are a lot of interesting facts about how powerful video material is. For instance:
- Video ads on Twitter get twice as many clicks for half as much money.
- Video content source YouTube is the second most popular website of all time.
- Posts on LinkedIn that have videos get five times as many comments as posts that don't have videos.
- When you add a video, your organic traffic goes up by 157% (video marketing data).
There's no doubt that videos have a lot of power. This is why adding customer reviews to video content is a strong way to boost the authority and impact of your brand.
To make an engaging movie with customer reviews, find loyal customers who are ready to talk on camera about how great your brand is.
Send them a list of questions to answer that show the best things about your product or service and how much it's worth. You could also ask them to share personal stories or tales to make the movie more moving. With these stories, you could show how your product or service helped them get through a tough time in their lives.
Keep things simple and true. Ask your customers to record the videos on their phones. Also, use options like Loom or Soapbox that let you record your screen and camera and share movies right away.
When you use a video recommendation, try to keep it short and focus on the most interesting parts. Also, if you need to, add written comments to your video material.
Once you've made a movie, share it on YouTube, Facebook, LinkedIn, and Instagram, among other social media sites.
You could also put the movie on the homepage or main pages of your website to show off the best things about your brand.
2. A page for each case study
A specialized case study page is a great way to show how your product or service has helped customers in a good way.The page, like this one, should show the specific problems your customers were facing and how your brand solved those problems to make things better.
Here are some tips to help you make a page about a case study that is interesting:
- Choose a customer whose experience with your product or service has been very positive. It also helps if they are ready to tell their story and are strong supporters of your brand.
- Gather all the information you can about the customer's experience, such as their wants, goals, and problems. You can ask your customers for help with this by having them fill out a survey or talk to you.
- Show how your brand met the wants of the customer and solved their problems. Use numbers and detailed cases to show how well your product or service works.
- Show how your product or service helped the customer achieve good results. Use data and numbers as often as you can. This gives your brand more respect and helps potential customers see how your brand can help them.
- Add pictures to the case study page to make it more interesting. Put in pictures, charts, and graphs to break up the text and make the information easier to understand.
- Make it easy for people to find the case study page on your website. Add it to your website's navigation menu and put links to it on other pages that make sense.
- And don't forget SEO. Use terms that people looking for goods or services in your industry might use to find you.
Customer comments are a great way to use case studies. They show real-life success stories and show how your product or service can help people. They also help you build a strong image and power in your field.
3. Social Media Quotes
Another way to use a recommendation is to turn it into a quote that stands out and is easy to read.You can share these on social media and your website.
I suggest using a quote from a customer that talks about a very specific experience they had with your business or product. For instance, if a customer gives a specific number or measure that shows how well your product worked for them, add that to the visual quote.
This is a great way to add content to your social media and also show your fans how much you appreciate them. Quotes on social media can also help build company recognition and keep people interested. Make sure to use relevant hashtags to reach more people and include calls to action to get people to share your posts.
With this simple but effective method, you can use your recommendations over and over again on social media.
4. Testimonials on a website's landing page
The main page on your website is the first thing people who are interested in your brand will see. It's where people end up when they click on a link in an email magazine or ad campaign.That's why it's important to show recommendations to help people trust and believe you.
Make sure that your home page has two or three positive comments that are front and center.
You can show how well your product or service works and talk about the real benefits it has brought to real people.
If you can, add pictures of your clients. Having a face that looks like a real customer helps. Also, include a title, a quote, and a specific result that your product or service helped with.
Putting testimonials on your landing pages will help you get more people to buy. You can even put them on the page where people buy your product so that they feel safe.
5. Campaigns for newsletters
Customer feedback can be a great way to keep customers and users interested, and email campaigns are one of the best ways to do this.By putting bits of customer reviews in the email newsletters your company sends out, you can keep your followers motivated.
Real-life success stories can often give you ideas for creative ways to use your products. When customers see that other customers are happy with your brand, they are more likely to sign up for it and stick with it.
Make sure your emails have quotes, short bits, and even pictures. But you should also add links to the full story or case study so that your reader can learn how to reach their own goals by reading more about them.
6. Presentations
Testimonials can also help if your sales team has to give speeches.Recommendations, reviews, and scores from customers are great for any time you need to give information. This kind of material can help you get buyers to put money into your business. They are great for sharing slideshows on social media. And you can use them at workshops and other events for networking in your field!
You can also make your workshops and online classes more interesting by showing success stories from customers.
Presentations are visual, so they are a great place to put graphs, flow charts, data, and even interactive features. By adding information from customer reviews, you can give more background and show how your brand can have an effect.
Lastly, recommendations in slideshows can also be used in-house to train employees or as part of your marketing materials. You can use recommendations to grow your business in almost any way you can think of.
7. Blog Posts
The best way to make an informative blog post work is to add examples and background. And this is the best place to add customer reviews to your blog posts to make them useful.This is a great way for your customers to learn how to reach their goals by seeing how other people have done it. It's also good from an SEO point of view.
If Google thinks that your blog post has more useful information, it is more likely that it will rank higher in SEO.
So, don't be afraid to include recommendations in your blog posts. Just make sure they're written in a way that fits the post's purpose. You don't have to include the whole recommendation; just the important parts. You can also link to the comments so that customers can read them later.
Conclusion
So there you go. In your content marketing, you can use recommendations in all of these ways.So make sure you have a plan for getting this helpful information from your customers when you know they're happy.
The different types of content listed here are all meant to do one thing: increase sales by making more interesting content.
By using the right mix of these strategies, you can start to come up with interesting stories that will build trust with future customers, prove your reliability to current customers, and lead to more sales for your business.
So, start using the recommendations you already have to see how much better your marketing efforts can be.
